Automotive

Every automotive brand that enters a market, opens a showroom, or puts a new model in front of an audience is making a statement about who they are and who they believe their buyer to be. That statement is made through the environment, the physical details that surround the vehicle before anyone sits inside it, and the experience built around the venue itself. That’s what we create with our automotive branding solutions.

Luxury brands like BMW have spent over a century earning what their crest communicates. When a new model is set in the showroom, all of that brand building is clearly visible through the environment that is built. The showroom branding, the materials, the spatial language, the signage, it is all there on purpose, all of it has been worked on to be experienced in that manner. We make sure that it’s all flawless; from the wall finishes to the branded fixtures to the wayfinding that moves a visitor through the space with the same sense of engineering that moves the car itself.

On the other hand, we have the automotive brands from China that have been disrupting the Middle East market over the last decade. They’ve arrived with momentum, technology and with something to prove to a region that has strong opinions about what a car should be, and their branded environments need to carry that energy. This is done through roadshow branding which stays consistent, activation spaces that appeal to an audience who may have never heard of them, and fleet branding that puts their name on the road before the showrooms are even open.