UAE
Saudi ArabiaF15WORKS x Saudi Arabian Grand Prix 2025
The Challenge
The Saudi Arabian Grand Prix is more than just a race, it’s an international spectacle of precision, power, and pace. Behind the scenes, it demands the same level of coordination. When the call came in for branding over 800 vehicles across Jeddah from motorcoaches and coasters to VIP fleets and race control cars, we knew this wasn’t just about branding. It was about creating a moving visual identity for the event, with zero room for delay.
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For many on our team, it was their first time working on a Formula 1 project. But there was no time to slow down, not with a fleet this massive, live updates every hour, and vehicles constantly moving between depots.
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Our Execution
Depots Across Jeddah
We placed dedicated teams at each major depot. Each crew was equipped with mobile workstations, tools, and real time schedules. Every variant of the vehicle had its own branding spec like half wrap, full wrap, side stickers, VAPPs.
Print, Prep, Repeat
Our printing units ran day and night. With machines pre calibrated and color matched for consistency, the output was continuous and spotless. Materials were pre-cut, labeled, and loaded to align with each fleet’s rollout schedule.
Live Coordination
We built a central dashboard to track branding progress, vehicle availability, team dispatches, and on ground reports. With the event live, schedules kept shifting. Our ops teams were agile and alert, adjusting instantly while never compromising on branding quality.
300+ People. One Mission.
It took over 300 F15Works on ground team — planners, project managers, branding specialists, drivers, depot leads to pull this off. The communication was sharp, the morale was high, and the energy was unmatched. Everyone gave more than 100%, because we all knew how big this was.
Why This Mattered
This wasn’t just another project. It was a milestone. For F15Works, this was proof that we can operate at a global event scale with local execution power.
We’re now firmly on the radar for mega events across the region, and we’re just getting started.
